Acknowledging the differences in perceptions between genders, and between urban and rural dwellers, what must be realized is that these differences are often not unique to aspects related
<br />to the mobile phone. The concerns, needs, and benefits ascribed to the mobile phone are more a reflection of people’s existing societal, familial, and gender norms prevalent in their environments, rather than having been elicited by the mobile phone. From the perception of the study participants, the phone is an enabler of extant human need and desire.