we all know that media immense power in gender communication, but what my concern is why is it they are using women as instrument in advertising/endorsing their program so that the viewer will support their programs made....the were just paying women to show as semi-naked in the media..but we also consider that not all viewers were adult, we must also consider the young one's who love watch at the media.....children will try to imitate what they see and observed around them....

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