The Global Media Monitoring Project 2010

On 10 November 2009, 1,281 newspapers, television and radio stations were monitored in 108 countries for the fourth GMMP. The research covered 16,734 news items, 20,769 news personnel (announcers, presenters and reporters), and 35,543 total news subjects. Internet news monitoring was introduced on a pilot basis for the first time in the GMMP. 76 national news websites in 16 countries and 8 international news websites containing 1,061 news items, 2,710 news subjects and 1,044 news personnel were studied.
The Global Media Monitoring Project (GMMP) maps the representation of women and men in news media worldwide. GMMP research has been carried out every five years since 1995 and relies on the voluntary efforts of hundreds of individuals and organizations, including grassroots communication groups, media professionals and university researchers.
The 1995, 2000 and 2005 studies revealed that women are grossly underrepresented in news coverage. The outcome of underrepresentation is an imbalanced picture of the world, one in which women are largely absent. The studies equally showed a paucity of women’s voices in news media content in contrast to men’s perspectives, resulting in news that presents a male-centred view of the world.
The World Association for Christian Communication (WACC) promotes communication for social change. It believes that communication is a basic human right that defines people's common humanity, strengthens cultures, enables participation, creates community, and challenges tyranny and oppression. WACC's key concerns are media diversity, equal and affordable access to communication and knowledge, media and gender justice, and the relationship between communication and power. It tackles these through advocacy, education, training, and the creation and sharing of knowledge.
Publication date: 
Tuesday, September 28, 2010
Year of publication: 
2010